Jihoon (Jay) Kim

Publication Activity (10 Years)

Years Active: 2017-2022
Publications (10 Years): 5

Top Topics

Negative Effects

Purchase Intention

Contextual Advertising

Top Venues

Telematics Informatics

Comput. Hum. Behav.

Online Inf. Rev.

Publications

Jihoon (Jay) Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. Telematics Informatics 71 (2022)
Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Inf. Rev. 44 (3) (2020)
Joe Phua, Jihoon (Jay) Kim
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. Telematics Informatics 35 (5) (2018)
Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics Informatics 34 (1) (2017)
Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. Comput. Hum. Behav. 72 (2017)