Social Customer Relationship Management: An Architectural Exploration of the Components.
Marcel RosenbergerPublished in: I3E (2015)
Keyphrases
- customer relationship management
- relationship management
- social networks
- data mining systems
- marketing strategies
- data mining applications
- competitive advantage
- data mining technology
- data mining
- social interaction
- customer retention
- social relationships
- social media
- data management
- response time
- object oriented
- customer churn
- real world