Attention Convolutional Neural Network for Advertiser-level Click-through Rate Forecasting.

Hongchang Gao Deguang Kong Miao Lu Xiao Bai Jian Yang

Published in: WWW (2018)

Keyphrases

convolutional neural network
click through rate
user behavior
search advertising
sponsored search
online advertising
keywords
face detection
search engine
visual attention
click prediction
behavioral targeting
data mining