Nash Bargaining Based Ad Networks for Sponsored Search Auctions.

Ramakrishnan Kannan Dinesh Garg Karthik Subbian Y. Narahari

Published in: CEC (2009)

Keyphrases

sponsored search auctions
game theory
utility function
sponsored search
bargaining solution
game theoretic
social networks
incomplete information
nash equilibrium
cooperative
network structure
nash equilibria
probability distribution
coalition formation