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A Stackelberg viral marketing design for two competing players.

Olivier Lindamulage De SilvaVineeth Satheeskumar VarmaMing CaoIrinel-Constantin MorarescuSamson Lasaulce
Published in: CoRR (2023)
Keyphrases
  • multiscale
  • game theory
  • online social networks
  • viral marketing
  • diffusion models