Can Servitization Enhance Customer Loyalty? The Roles of Organizational IT, Social Media, and Service-Oriented Corporate Culture.
Gang LiKaining YanZelong WeiT. C. Edwin ChengPublished in: IEEE Trans. Engineering Management (2023)
Keyphrases
- service oriented
- social media
- customer loyalty
- knowledge management
- web services
- enterprise architecture
- information systems
- highly dynamic
- model driven
- service oriented architecture
- information technology
- cross organizational
- case study
- enterprise wide
- service composition
- customer satisfaction
- workflow management
- crisis management
- service quality
- databases
- marketing strategies
- real time
- electronic commerce
- social networks
- real world
- utility computing