Login / Signup

Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes.

Maria MadlbergerLisa Kraemmer
Published in: WEBIST (Revised Selected Papers) (2019)
Keyphrases
  • social media
  • special case
  • domain specific
  • information systems
  • case study
  • specific problems
  • database
  • neural network
  • attitudes toward