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Lisa Kraemmer
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 2
Top Topics
Brand Image
Survey Data
Online Stores
Purchase Intention
Top Venues
WEBIST (Revised Selected Papers)
WEBIST
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Publications
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Maria Madlberger
,
Lisa Kraemmer
Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes.
WEBIST (Revised Selected Papers)
(2019)
Maria Madlberger
,
Lisa Kraemmer
Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention.
WEBIST
(2019)