Impact of Data Mining and Social Media Marketing to Enrich Customer Satisfaction.
Mohamed A. HamadaAdejor E. AbichePublished in: DTESI (workshops, short papers) (2023)
Keyphrases
- customer satisfaction
- social media
- data mining
- customer data
- marketing strategies
- direct marketing
- service quality
- online marketing
- customer service
- customer retention
- customer support
- customer relationship management
- user satisfaction
- online shopping
- social networks
- database marketing
- data mining techniques
- online social networks
- customer loyalty
- knowledge discovery
- customer reviews
- customer segmentation
- data mining applications
- decision making
- customer behavior
- information systems
- data mining methods
- outlier detection
- information quality
- predictive modeling
- text mining
- service providers
- data mining algorithms
- social media data
- product design
- information diffusion
- database