Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption.
Mina Nouri-HarzviliSeyyed-Mahdi Hosseini-MotlaghRoza ZirakpourdehkordiPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- customer base
- marketing strategies
- direct marketing
- customer relationship management
- support systems
- customer behavior
- consumer behavior
- life cycle
- customer satisfaction
- customer churn
- early adopters
- case study
- technological innovation
- customer data
- marketing campaigns
- technological innovations
- technology adoption
- information technology
- market segments
- customer support
- search engine marketing
- information systems
- business opportunities
- market share
- customer loyalty
- customer service
- competitive advantage
- data management