Aspects of Mobility in e-Marketing from the Perspective of a Customer.
Marek ZborowskiWitold ChmielarzPublished in: FedCSIS (2016)
Keyphrases
- customer relationship management
- customer behavior
- direct marketing
- consumer behavior
- marketing strategies
- potential customers
- database marketing
- customer service
- customer data
- viewpoint
- data mining
- purchase behavior
- website
- electronic commerce
- customer segmentation
- social media
- customer support
- mobile users
- long term
- customer churn
- customer base
- market competition
- competitive environment
- call center
- customer satisfaction
- data mining applications
- mobile agents
- social networks