User acceptance of software as a service: Evidence from customers of China's leading e-commerce company, Alibaba.
Jian DuJing LuDong WuHuiping LiJie LiPublished in: J. Syst. Softw. (2013)
Keyphrases
- user acceptance
- service providers
- software as a service
- business activities
- customer loyalty
- customer relationship management
- end users
- mobile services
- customer satisfaction
- cloud computing
- service quality
- positive effects
- case study
- cognitive style
- perceived usefulness
- business models
- electronic commerce
- database
- factors affecting
- hong kong
- marketing strategies
- service oriented
- business process
- business processes