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Gamified Marketing Practice: An Experiment-Based Study on The Effect of Social and Empowering Gamification.
Samaan Al-Msallam
Nannan Xi
Juho Hamari
Published in:
PACIS (2024)
Keyphrases
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social media
long term
social interaction
information systems
decision making
empirical studies
theoretical framework
user experience
prior studies
factorial design
low income