Identifying issues in customer relationship management at Merck-Medco.

Gholamreza Torkzadeh Jerry Cha-Jan Chang Gregory W. Hansen

Published in: Decis. Support Syst. (2006)

Keyphrases

customer relationship management
relationship management
data mining systems
data mining
data mining applications
data mining technology
competitive advantage
marketing strategies
customer churn
information systems
customer retention
databases
distributed systems
call center