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Influence in Social Media Marketing: A Quantitative Evaluation Framework from a Large Scale of Empirical Evidence.

Junjie SongNaoum JamousKlaus Turowski
Published in: ES (2016)
Keyphrases
  • empirical evidence
  • quantitative evaluation
  • social media
  • ground truth
  • data mining
  • website
  • ground truth data
  • qualitative evaluation
  • multiresolution
  • error measure