Targeted Interest-Driven Advertising in Cities Using Twitter.

Aris Anagnostopoulos Fabio Petroni Mara Sorella

Published in: ICWSM (2016)

Keyphrases

social media
social networks
viral marketing
marketing campaigns
online advertising
micro blogging
target audience
data driven
social networking
case study
social network analysis
online social networks
social networking sites
information diffusion
topic detection
consumer behavior