First impressions: emotional and cognitive factors underlying judgments of trust e-commerce.
Andrea BassoDavid GoldbergSteven L. GreenspanDavid M. WeimerPublished in: EC (2001)
Keyphrases
- individual level
- personality traits
- electronic commerce
- affective computing
- human decision making
- information processing
- factors that influence
- electronic marketplaces
- trust management
- social factors
- trust evaluation
- factors that affect
- cognitive model
- trust model
- reputation models
- key factors
- structural equation modeling
- cognitive radio
- factors influencing
- decision making