Data-Driven Promotion Planning for Paid Mobile Applications.
Manqi (Maggie) LiYan HuangAmitabh SinhaPublished in: Inf. Syst. Res. (2020)
Keyphrases
- mobile applications
- data driven
- mobile devices
- m learning
- user experience
- mobile phone
- mobile environments
- context aware
- mobile users
- smart phones
- mobile technologies
- mobile platform
- desktop computers
- end users
- mobile platforms
- artificial intelligence
- mobile services
- planning problems
- interaction design
- android platform
- location based services
- wifi
- wireless devices
- location awareness