Analytical customer relationship management in insurance industry using data mining: a case study of Indian insurance company.
Vishal BhatnagarJayanthi RanjanRaghuvir SinghPublished in: Int. J. Netw. Virtual Organisations (2011)
Keyphrases
- customer relationship management
- data mining
- customer churn
- data mining systems
- case study
- customer segmentation
- business activities
- data mining applications
- risk management
- relationship management
- customer base
- marketing strategies
- data mining technology
- fraud detection
- competitive advantage
- customer retention
- call center
- customer data
- machine learning
- market share
- data mining methods
- decision support