Customer relationship management and innovation capability: an empirical study.
Ru-Jen LinRong-Huei ChenKevin Kuan-Shun ChiuPublished in: Ind. Manag. Data Syst. (2010)
Keyphrases
- customer relationship management
- data mining systems
- relationship management
- competitive advantage
- data mining technology
- marketing strategies
- data mining
- data mining applications
- customer churn
- case study
- knowledge management
- customer retention
- call center
- customer segmentation
- customer base
- decision making
- real time