Customer relationship management and innovation capability: an empirical study.

Ru-Jen Lin Rong-Huei Chen Kevin Kuan-Shun Chiu

Published in: Ind. Manag. Data Syst. (2010)

Keyphrases

customer relationship management
data mining systems
relationship management
competitive advantage
data mining technology

marketing strategies
data mining
data mining applications
customer churn

case study
knowledge management
customer retention
call center

customer segmentation
customer base
decision making
real time