Exploring Customer Journey Mining and RPA: Prediction of Customers' Next Touchpoint.
Jost WiethölterJan SalingréCarsten FeldmannJohannes SchwanitzJörg NiessingPublished in: BPM (Blockchain and RPA Forum) (2023)
Keyphrases
- customer satisfaction
- customer behavior
- customer service
- customer relationship management
- churn prediction
- customer data
- marketing strategies
- potential customers
- customer segmentation
- data mining
- customer preferences
- transactional data
- prediction accuracy
- customer churn
- direct marketing
- text mining
- data mining applications
- customer demand
- call center
- prediction model
- prediction error
- web logs
- customer requirements
- web mining
- retail banking
- website
- mining algorithm
- service times
- sequential patterns
- association rule mining
- software vendors
- pattern mining
- data mining technology
- online stores
- customer support
- data mining algorithms
- electronic commerce
- data mining techniques
- customer base
- service quality
- market segments
- customer orders
- frequent patterns
- data mining methods
- limited capacity
- knowledge discovery
- customer retention