Government Multichannel Marketing: How to Seduce Citizens to the Web Channels?
Marije TeerlingWillem PietersonPublished in: HICSS (2009)
Keyphrases
- e government
- website
- cross channel
- government agencies
- state government
- government services
- multi channel
- governmental organizations
- service delivery
- usage statistics
- web pages
- federal agencies
- social media
- government organizations
- open data
- single channel
- online services
- public administration
- electronic government
- public sector
- decision making
- information technology
- web applications
- linked data
- policy makers
- web mining
- web data
- end users
- web documents
- semantic web
- web resources
- digital government
- public policy
- government information
- government websites
- united states
- federal government
- free riding
- world wide
- information resources
- consumer behavior
- knowledge management
- public services