Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities.
Shan WangHasan CavusogluZiliang DengPublished in: Inf. Manag. (2016)
Keyphrases
- customer relationship management
- competitive advantage
- data mining technology
- relationship management
- data mining applications
- marketing strategies
- data mining systems
- data mining
- customer churn
- customer base
- business activities
- knowledge management
- business processes
- electronic commerce
- historical data
- artificial intelligence
- information retrieval
- customer data
- customer segmentation
- databases