Advertising and production of a seasonal good for a heterogeneous market.

Daniela Favaretto Bruno Viscolani

Published in: 4OR (2010)

Keyphrases

raw material
behavioral targeting
online advertising
selling season
market share
production process

short term
heterogeneous networks
display advertising
profit maximizing
stock market
production system

search advertising
production planning
manufacturing companies
shopping behavior
sponsored search auctions
production scheduling

natural gas
decision making
production line
multistage
website