Advertising and production of a seasonal good for a heterogeneous market.
Daniela FavarettoBruno ViscolaniPublished in: 4OR (2010)
Keyphrases
- raw material
- behavioral targeting
- online advertising
- selling season
- market share
- production process
- short term
- heterogeneous networks
- display advertising
- profit maximizing
- stock market
- production system
- search advertising
- production planning
- manufacturing companies
- shopping behavior
- sponsored search auctions
- production scheduling
- natural gas
- decision making
- production line
- multistage
- website