Estimation of customer questionnaire responses from purchase transaction data using canonical correlation analysis.
Natsuki SanoFuminori KimuraPublished in: KES (2017)
Keyphrases
- transaction data
- credit card
- electronic commerce
- purchase behavior
- customer transactions
- association rules
- itemsets
- market basket data
- marketing strategies
- data mining
- outlier detection
- data mining techniques
- fraud detection
- potential customers
- mining association rules
- money laundering
- frequent itemsets
- frequent patterns
- databases
- data mining applications