A Case Study of Data Mining in Retail Banking: Predict Attrition Risk of Vip Customers.
Yanbo J. WangJuan LeiFan LiPublished in: ICDM (Poster and Industry Proceedings) (2011)
Keyphrases
- retail banking
- data mining
- customer churn
- customer data
- customer relationship management
- data mining technology
- churn prediction
- customer segmentation
- knowledge discovery
- data mining techniques
- customer behavior
- commercial banks
- machine learning
- knowledge discovery in databases
- cluster analysis
- data mining algorithms
- data warehousing
- rule induction
- data mining methods
- association rules
- data analysis
- case study
- prediction model
- random forest
- fraud detection
- data mining applications
- human computer interaction