Best practices in creating value with social media: insights from four Fortune 500 companies.
Jennifer SmithFederico PigniPublished in: AMCIS (2014)
Keyphrases
- social media
- competitive advantage
- consumer products
- leading edge
- online marketing
- case study
- software engineering
- social networking
- marketing strategies
- user generated content
- big data
- data mining
- social media data
- databases
- business applications
- social networks
- artificial intelligence
- social media platforms
- online social networks
- design patterns
- web services
- crisis management
- machine learning