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Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks.

María del Rocío Martínez TorresF. Rodriguez-PiñeroSergio L. Toral Marín
Published in: Technol. Anal. Strateg. Manag. (2015)
Keyphrases
  • open innovation
  • customer preferences
  • collective intelligence
  • social networks
  • machine learning
  • end users
  • data warehouse
  • innovative solutions
  • managerial decision making
  • database
  • metadata
  • user preferences