F. Rodriguez-Piñero

Publication Activity (10 Years)

Years Active: 2015-2015
Publications (10 Years): 0

Top Topics

Open Innovation

Customer Preferences

Top Venues

Technol. Anal. Strateg. Manag.

Publications

María del Rocío Martínez Torres, F. Rodriguez-Piñero, Sergio L. Toral Marín
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks. Technol. Anal. Strateg. Manag. 27 (10) (2015)