Electronic Customer Relationship Management Assimilation in Southeastern European Companies - Cluster Analysis.
Boban MelovicBiljana RondovicSlavica Mitrovic-VeljkovicSanja Batic OcovajMarina DabicPublished in: IEEE Trans. Engineering Management (2022)
Keyphrases
- cluster analysis
- customer relationship management
- competitive advantage
- marketing strategies
- data mining
- customer data
- customer base
- categorical data
- k means
- clustering method
- relationship management
- data mining techniques
- data clustering
- data analysis
- customer churn
- hierarchical latent class models
- business processes
- clustering algorithm
- data mining applications
- unsupervised learning
- fuzzy clustering
- knowledge management
- clustering analysis
- data mining technology
- service quality
- fuzzy c means
- information technology
- call center
- data sets
- feature space
- knn
- knowledge discovery
- database systems
- e government
- information systems
- software engineering
- data warehouse