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From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions.
Munsifa Hoor
Prabhjot Singh
P. Vigneswara Ilavarasan
Yash Chawla
Published in:
TDIT (3) (2022)
Keyphrases
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internet shopping
online shopping
factors influencing
electronic commerce
human perception
social capital
online stores
neural network
business processes
point of sale
recommender systems
collaborative filtering
digital curves
viral marketing