Munsifa Hoor

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 2

Top Topics

Internet Shopping

Social Commerce

Business Models

Top Venues

Publications

Munsifa Hoor, P. Vigneswara Ilavarasan
How are Digital Micro-Influencers Driving the Social Commerce? ICIS (2023)
Munsifa Hoor, Prabhjot Singh, P. Vigneswara Ilavarasan, Yash Chawla
From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions. TDIT (3) (2022)