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Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries.

Jorge Cruz-CárdenasEkaterina ZabelinaOlga DeynekaCarlos Ramos-Galarza
Published in: AHFE (2) (2021)
Keyphrases
  • empirical studies
  • genetic algorithm
  • learning environment
  • multi agent systems
  • learning experience
  • latin american