Assessing Consumer Risk in an Internet Driven Industry: Low Cost Airlines in Thailand.
Brian J. CorbittNguyen van CanhPublished in: PACIS (2005)
Keyphrases
- low cost
- world wide
- internet enabled
- internet advertising
- fastest growing
- financial services
- real time
- electronic commerce
- risk management
- yield management
- low power
- case study
- market share
- digital world
- competitive market
- business transactions
- high risk
- data driven
- consumer trust
- internet shopping
- single chip
- online marketing
- consumer behavior
- online shopping
- internet users
- risk assessment
- decision making