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The Influence of Mobile Product Information on Brand Perception and Willingness to Pay for Green and Sustainable Products.
Hannah Winkler von Mohrenfels
Daniel Klapper
Published in:
ICIS (2012)
Keyphrases
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product information
mobile devices
virtual organization
mass customization
semantically enriched
mobile phone
product configuration
cost effective
mobile applications
business models
response time
mobile learning
context aware
product recommendation
product catalogs
information systems
mobile users
location aware