Zhehui Xiao

Publication Activity (10 Years)

Years Active: 2014-2016
Publications (10 Years): 1

Top Topics

Consumer Behavior

Social Networking Sites

Purchase Intention

Top Venues

Int. J. Serv. Technol. Manag.

Publications

Zhehui Xiao, Jinlong Zhang, Dekui Li, Bhubate Samutachak
The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China. Int. J. Serv. Technol. Manag. 22 (1/2) (2016)
Dekui Li, Jinlong Zhang, Zhehui Xiao, Xiang Wu
Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example. WHICEB (2014)