Yun Ran

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Purchasing Behavior

Marketing Strategies

Online Shoppers

Purchase Decision

Top Venues

Ann. Oper. Res.

Publications

Yun Ran, Yun Zeng, Yucheng Dong, Stuart X. Zhu, Meng Wu
Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs. Ann. Oper. Res. 337 (1) (2024)