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Yu Gu
ORCID
Publication Activity (10 Years)
Years Active: 2019-2023
Publications (10 Years): 4
Top Topics
Lightweight
Social Commerce
Perceived Usefulness
Customer Satisfaction
Top Venues
Inf. Manag.
Electron. Commer. Res.
Int. J. Inf. Manag.
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Publications
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Yu Gu
,
Xusen Cheng
,
Jia Shen
Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience.
Inf. Manag.
60 (5) (2023)
Xusen Cheng
,
Yu Gu
,
Ying Hua
,
Xin (Robert) Luo
The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading.
Inf. Manag.
58 (7) (2021)
Xusen Cheng
,
Yu Gu
,
Jian Mou
Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment.
Electron. Commer. Res.
20 (1) (2020)
Xusen Cheng
,
Yu Gu
,
Jia Shen
An integrated view of particularized trust in social commerce: An empirical investigation.
Int. J. Inf. Manag.
45 (2019)