Yu (Eric) Kou

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Publications

Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. Mark. Sci. 41 (6) (2022)
Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou
Rejoinder: Heterogeneous Impact of Brands' Support for Black Lives Matter on Consumer Responses. Mark. Sci. 41 (6) (2022)