Login / Signup
Yen-Ching He
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Point Of Sale
Data Integration
Customer Service
Internet Shopping
Top Venues
Int. J. Mob. Commun.
</>
Publications
</>
Jung-Yu Lai
,
Yu-Xin Chen
,
Yen-Ching He
How channel integration and customer experience touchpoints affect omnichannel shopping behaviours.
Int. J. Mob. Commun.
21 (4) (2023)