Xavier Babu

Publication Activity (10 Years)

Years Active: 2023-2024
Publications (10 Years): 2

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Publications

Xavier Babu, Juheng Zhang
Systematic Contextual-based Affinity Analytics Research on Association of Manager Response and Customer Reviews. HICSS (2024)
Xavier Babu, Luvai F. Motiwalla
Designing a Digital Marketing Analytics Operations Platform using Action Design Research. AMCIS (2023)