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Wen-Hui Cheng
Publication Activity (10 Years)
Years Active: 2016-2016
Publications (10 Years): 1
Top Topics
Social Presence
Computer Mediated
Online Stores
Purchase Intention
Top Venues
ICEC
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Publications
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Chun-Ming Chang
,
Wen-Hui Cheng
Enhancing purchase intention through social media brand community: the roles of social presence, interactivity, and peer motivation.
ICEC
(2016)