W. Trey Hill

Publication Activity (10 Years)

Years Active: 2013-2018
Publications (10 Years): 2

Top Topics

Online Shopping

Online Convex Optimization

Cognitive Effort

Top Venues

Comput. Hum. Behav.

Publications

Jisook Park, W. Trey Hill
Exploring the role of justification and cognitive effort exertion on post-purchase regret in online shopping. Comput. Hum. Behav. 83 (2018)
Jisook Park, W. Trey Hill, Jennifer Bonds-Raacke
Exploring the relationship between cognitive effort exertion and regret in online vs. offline shopping. Comput. Hum. Behav. 49 (2015)
Stephen C. Nettelhorst, Laura A. Brannon, W. Trey Hill
Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information. Comput. Hum. Behav. 29 (4) (2013)