Vijay Viswanathan

Publication Activity (10 Years)

Years Active: 2017-2020
Publications (10 Years): 3

Top Topics

Events Occurring

Autonomous Mobile

Top Venues

Decis. Support Syst.

Publications

Claire Monique Segijn, Ewa Maslowska, Theo B. Araujo, Vijay Viswanathan
Engaging with TV events on Twitter. Internet Res. 30 (2) (2020)
Khadija Ali Vakeel, Vijay Viswanathan, Mototaka Sakashita
Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment. AMCIS (2019)
Ewa Maslowska, Edward C. Malthouse, Vijay Viswanathan
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decis. Support Syst. 98 (2017)