Uma Pricilda Jaidev

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 2

Top Topics

Positive Effects

Technology Acceptance Model

Personality Types

Linear Predictors

Top Venues

Int. J. E Bus. Res.

Int. J. E Serv. Mob. Appl.

Publications

Debora Dhanya Amarnath, Uma Pricilda Jaidev
Personality and Psychological Predictors of Instagram Personalized Ad Avoidance. Int. J. E Bus. Res. 19 (1) (2023)
Debora Dhanya A, Uma Pricilda Jaidev
Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising. Int. J. E Serv. Mob. Appl. 11 (4) (2019)