Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising.
Debora Dhanya AUma Pricilda JaidevPublished in: Int. J. E Serv. Mob. Appl. (2019)
Keyphrases
- behavioral intention
- consumer behavior
- perceived usefulness
- user acceptance
- factors affecting
- factors that affect
- attitudes toward
- user satisfaction
- structural equation modeling
- technology acceptance model
- technology adoption
- university students
- search engine
- web search
- privacy concerns
- technology acceptance
- information disclosure
- user behavior
- positive effects
- computer self efficacy
- online shopping
- user profiles
- factors influencing
- statistically significant
- user preferences
- search advertising
- social networks