Thanat Saenghiran

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Empirical Studies

Consumer Behavior

Top Venues

Publications

Ping Xu, Bing Zhu, Thanat Saenghiran
Young Consumers' Discontinuance Intention to Use Smartphone Fitness Applications - A Study of Generation Z Consumers in Bangkok. HCI (54) (2024)