Serena Rovai

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 2

Top Topics

Customer Loyalty

Top Venues

Inf. Technol. People

Publications

Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry E. Howell, Serena Rovai
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views. Inf. Technol. People 37 (5) (2024)
Wilson Ozuem, Michelle Willis, Kerry E. Howell, Silvia Ranfagni, Serena Rovai
Examining user-generated content, service failure recovery and customer-brand relationships: an exploration through commitment-trust theory. Internet Res. 34 (3) (2024)