Rongkai Zhang

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 2

Publications

Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu
The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. WHICEB (2) (2023)
Yuanyue Feng, Xiaona Li, Rongkai Zhang
Does an AI Streamer Have Feelings?The Influence of the Positive Emotions of AI Streamer on Consumers' Purchase Intention. WHICEB (2022)