Bingni Ma

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Publications

Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu
The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. WHICEB (2) (2023)